EU's new legislation addressing greenwashing in the fashion Industry!
To achieve this synergy, emphasis must be placed on educating consumers about the impact of their choices and the significance of supporting sustainable practices. Fashion brands need to engage with consumers, providing them with the necessary information on how to correctly dispose of garments. Ultimately, the success of these sustainability efforts lies in the interconnectedness of both supply chain regulations, consumer education, and waste management. By fostering this connection, we can start paving the way for a circular fashion economy.