In a fascinating journey of collaboration with MBA students from Bayes Business School, we have delved into the innovative realm of the bio-circular concept, paving the way toward a new economy. This collaborative effort has provided invaluable insights into the current landscape of the fashion industry and the burgeoning trend of brands embracing the label of "Sustainable Fashion." Across the spectrum of leading fashion companies, a common thread emerges—the quest for the ultimate revolutionary yarn that can genuinely be labeled as sustainable innovation. Brands ranging from Pangaia and Mother of Pearl to Stella McCartney, all esteemed for their noble intentions, find themselves, in my humble opinion, missing a crucial piece in the puzzle: the circular economy supply chain.  

While the pursuit of sustainable yarn is indeed a commendable concept, it also represents a substantial financial commitment for fashion companies. However, it is imperative to recognize that this approach still predominantly fits within the linear supply chain model—produce, sell, dispose. The key question here is: how does this approach truly differ?
Shifting the problem from one stage to another in the supply chain doesn't equate to solving it. The fashion industry must embark on a more profound exploration of the bio-economy and embrace the principles of a circular supply chain. It's time to reimagine the industry's foundations, placing sustainability at its core, rather than merely displacing challenges within the existing structure.
This shift towards a circular bio-economy could hold the key to a more sustainable and responsible future for fashion.